Are You Making Pouch Packaging For Wine and Other Liquids?

Today’s consumers want more than quality products that answer their needs. They want to buy them from brands that are conscious of their environmental impact and are striving to make a difference. As more and more customers are turning to sustainable and flexible packaging, pouch packaging provides the solution companies are looking for.

But, with change also comes new challenges and manufacturers must adapt to the new market requirements. Here at Pearl, we are aware of the many difficulties manufacturers might encounter and we want to help you overcome them and become the go-to packaging company for your customers. To do that, you need first to understand why pouch packaging is a great packaging solution.

Less Material, Lower Costs

One of the things that makes pouch packaging so attractive to businesses is that it weighs about 80% less than other types of packaging, such as plastic bottles, for example. And, because they use less material, they are also more cost-effective.

Don’t assume that if it uses less material, then pouch packaging is more restrictive. In fact, due to its shape and flexibility, it has a wide variety of applications, such as:

  • Healthcare
  • Cosmetics
  • Self-care
  • Automotive
  • Food and beverages

And many others.


Pouches are highly resilient and can withstand a large amount of stress. Unlike glass that can break, cardboard that can get crushed, or cans that can burst during transport or while handled in storage houses, pouch packaging is much more resilient. That can help reduce the costs associated with losses during transportation and storage.


Pouch packaging comes in many different styles that can fit various applications. Common plastic applications include:

  • Stand up
  • Retort
  • 3 Side
  • Spouted
  • Zipper
  • Quad seal
  • Fin seal

End uses of pouch packaging include but are not limited to:

  • Automotive oils
  • Chemicals (liquid and powder)
  • Dairy products (yogurt, etc.)
  • Drinks (liquid and powder)
  • Medicinal products
  • On-the-go meals
  • Packaged meats
  • Pet food and treats
  • Produce
  • Snack foods and candy

Environmentally Friendly

Although pouch packaging requires less material, it can actually accommodate more product. In the case of a stand-up pouch, for example, almost 90% of the product volume is made up by the actual content. And, because more product can be transported in just one load, that can significantly reduce CO2 emissions.

To better understand the difference pouch packaging can make, then you should know that glass bottles take about 50% to 60% of the truckload volume. In the case of stand-up pouch packaging, that number drops to just a little over 6%.

Do You Want to Learn More?

As consumer expectations trends change, businesses are also shifting to accommodate their needs. Packaging companies must keep up with the trends and adapt if they want to remain relevant in this market. At Pearl, we have everything you need to help you become the packaging company that businesses turn to.

Get in touch with us if you want to learn more about pouch applications, how we can help you find tune your operations, reduce equipment costs, and boost your productivity.

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